BRAND DESIGN

Flat Out of Heels

Flat Out slippers are stylish and compact ballet flats that come rolled tightly in a disposable box with a shoe bag included to place heels in. My client has manufactured vending machines that will conveniently dispense these packages at clubs, airports, and malls. She needed a brand identity system that included a brandmark, business card, flyer, a temporary website, newsletter layout, YouTube page, and graphics for the shoes, bags, and boxes.

The mark design attempts to symbolically mimic the "rolling out" nature of the ballet flat while the logotype was created from scratch and is purposely meant to look "flat". The resulting signature needed to be upscale and youthful in order to appeal to the nightlife demographic.

The web design can be accessed by clicking here or accessing the Interactive portion of this resource.

05/2011 - Present