BRAND DESIGN

GRA 3545
Brand Identity Systems
Florida A&M University

Students enrolled in Brand Identity Systems create a system of brand touch-points that will attempt to affect how consumers perceive a certain company, product, or service. Students will also practice how to properly display and present their identity systems. Everything in this course is based on strong research and historic principals.

The final project tasks students with creating a brand book (formerly a series of display boards) that showcases their design process and mark implementation.